From an early age to eternity
While Brazil cheered Emerson Fittipaldi’s wins in F-1 (in 1972, he became the country’s first world champion), a kid from São Paulo walked anonymously around the go-kart track of Interlagos. Ayrton Senna started his...
What can we learn from Ayrton Senna?
1. Push past your limits
“On a given day, a given circumstance, you think you have a limit. And you then go for this limit and you touch this limit, and you think, ‘Okay, this...
To be like Ayrton Senna
It has a deeper meaning than similar driving ability or comparable speed. It means receiving a ticket to that exclusive circle of talented men who with their hands at the wheel are capable of...
Ayrton Senna by Martin Brundle
Ayrton’s reputation preceded him – from his Formula Ford success and the way he went about his business. I’d seen him race because sometimes FF1600 had been supporting F3 and he was a hot...
The Magic: Ayrton Senna
I don’t remember the day men landed on the moon, but I remember the day when I watched Ayrton Senna’s crash on television. I first met Ayrton in 1979, when I was working in...
Reflections on Ayrton Senna
With attention around the Brazilian Grand Prix last weekend, Michael Harvey talks to Bruno Senna, nephew of F1's legendary Ayrton, about his late uncle's legacy.
It was the Brazilian Grand Prix last weekend and inevitably...
Senna’s first bitter rivalry
Chances are you haven’t heard of Rick Morris. A career Formula Ford racer, Morris might not be a household name. But back in the early 1980s, Morris was the thorn in Ayrton Senna's side. The...
Interview with Maurice Hamilton
Maurice Hamilton, 68, is a British sportswriter and commentator who has covered Formula One since 1977. He was The Observer’s racing correspondent from 1990 to 2010 and worked as a BBC Radio commentator from...
Jacques Dallaire’s interview with Ayrton Senna
Ayrton Senna and Dr. Dallaire worked together over a span of several years during the Formula One triple-world champion’s illustrious career. This interview was conducted in the Human Performance International (HPI) Laboratory on Isle...
Senna and Audi signed the partnership 23 years ago
Exactly 23 years ago, Ayrton Senna signed a historic partnership with Audi, the German automaker. Initially, the three-time champion and his company "Senna Import" had the goal of marketing 100 cars per month in...
