Senna and Audi signed the partnership 23 years ago
Exactly 23 years ago, Ayrton Senna signed a historic partnership with Audi, the German automaker. Initially, the three-time champion and his company "Senna Import" had the goal of marketing 100 cars per month in...
Ayrton Senna by Martin Brundle
Ayrton’s reputation preceded him – from his Formula Ford success and the way he went about his business. I’d seen him race because sometimes FF1600 had been supporting F3 and he was a hot...
From an early age to eternity
While Brazil cheered Emerson Fittipaldi’s wins in F-1 (in 1972, he became the country’s first world champion), a kid from São Paulo walked anonymously around the go-kart track of Interlagos. Ayrton Senna started his...
Senna raised safety in Formula 1
Ayrton Senna was the best and most charismatic racing driver of all time – and my friend from my McLaren days. I still remember how the track spokesman called out my name on the...
Legends of Formula 1: Ayrton Senna
Gerhard Berger never made any bones about why he left McLaren for Ferrari at the end of 1992. "It was because of Senna," he said. "I really liked the guy he was the closest...
To be like Ayrton Senna
It has a deeper meaning than similar driving ability or comparable speed. It means receiving a ticket to that exclusive circle of talented men who with their hands at the wheel are capable of...
Senna’s first bitter rivalry
Chances are you haven’t heard of Rick Morris. A career Formula Ford racer, Morris might not be a household name. But back in the early 1980s, Morris was the thorn in Ayrton Senna's side. The...
Reflections on Ayrton Senna
With attention around the Brazilian Grand Prix last weekend, Michael Harvey talks to Bruno Senna, nephew of F1's legendary Ayrton, about his late uncle's legacy.
It was the Brazilian Grand Prix last weekend and inevitably...
Jacques Dallaire’s interview with Ayrton Senna
Ayrton Senna and Dr. Dallaire worked together over a span of several years during the Formula One triple-world champion’s illustrious career. This interview was conducted in the Human Performance International (HPI) Laboratory on Isle...
#ASRD 2016 Ayrton Senna Racing Day
The relay marathon Ayrton Senna Racing Day will no longer be at the end of week after the Formula 1 Grand Prix of Brazil in 2016. The organizers of the event and the race...
