Ayrton Senna and Audi Brazil

Senna and Audi signed the partnership 23 years ago

Exactly 23 years ago, Ayrton Senna signed a historic partnership with Audi, the German automaker. Initially, the three-time champion and his company "Senna Import" had the goal of marketing 100 cars per month in...
Ayrton Senna in Australia 1985

The Magic: Ayrton Senna

I don’t remember the day men landed on the moon, but I remember the day when I watched Ayrton Senna’s crash on television. I first met Ayrton in 1979, when I was working in...
McLaren Mp4/7

What can we learn from Ayrton Senna?

1. Push past your limits “On a given day, a given circumstance, you think you have a limit. And you then go for this limit and you touch this limit, and you think, ‘Okay, this...
Ayrton Senna in Monte Carlo 1991

Jacques Dallaire’s interview with Ayrton Senna

Ayrton Senna and Dr. Dallaire worked together over a span of several years during the Formula One triple-world champion’s illustrious career. This interview was conducted in the Human Performance International (HPI) Laboratory on Isle...
Alex Zanardi

Alex Zanardi pays golden homage to Ayrton Senna

Alex Zanardi is not a devout man, but as he absorbed the reality of back-to-back Paralympic gold medals he could not help but entertain the idea of divine intervention. “Normally, I don’t thank God...
Ayrton Senna in Formula 3

Legends of Formula 1: Ayrton Senna

Gerhard Berger never made any bones about why he left McLaren for Ferrari at the end of 1992. "It was because of Senna," he said. "I really liked the guy he was the closest...
Ayrton Senna Formula 3 Champion

Ayrton Senna by Martin Brundle

Ayrton’s reputation preceded him – from his Formula Ford success and the way he went about his business. I’d seen him race because sometimes FF1600 had been supporting F3 and he was a hot...
Ayrton-Senna-Rivalry

Senna’s first bitter rivalry

Chances are you haven’t heard of Rick Morris. A career Formula Ford racer, Morris might not be a household name. But back in the early 1980s, Morris was the thorn in Ayrton Senna's side. The...
Canadian Grand Prix 1991

Legendary cars: McLaren Mp4/6

MP4/6 looked like its predecessor but inside was much different. The car designed by Neil Oatley was looking similar to its highly successful predecessor McLaren MP4/5B but was quite different in terms of its aerodynamic...
United States GP 1987

Alain Prost on Ayrton Senna

Even now, all these years later, it's difficult for me to talk about Ayrton, and not only because he's not here anymore. When he died, I said I felt a part of me had...