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In 1993, Ayrton Senna trailed just two points behind overall leader Alain Prost (34 to 32), who was now a Williams driver – the team that had ruled the previous season with Nigel Mansell and still had the superior set-up. This was the context...

As an Ayrton Senna fan, I recently wondered when Senna was “known” for the first time. Yes, I know he raced in karts from a young age, and moved up through the ranks of Formula Ford 1600, Formula Ford 2000, and Formula 3 competition...

All around the world, Brazilians are famous for their generosity and hospitality. The recently-released Cone Communications “Global CSR Study” shows Brazilians are more willing than “any other country surveyed to make changes in their everyday lives and make sacrifices for the greater good”. This...

For the first time in Minas Gerais, the traveling Senna Emotion, shows on the personal and professional trajectory of the triple world champion of Formula 1, will be open to the public in BH Shopping from next June 18 and will continue until July...

It was a first at the Circuit de Catalunya, the inaugural race, and the F1 circus loved every minute of it. The track pandered to the drivers, equally challenging them and their cars, while also promising, as Murray Walker put it, “magic for spectators”. McLaren...

There is something extraordinary that has been happening. Something beautiful. And it has been happening for some time now. It happened all through last year, as the world connected over a single phrase, a hashtag #SennaSempre, interlinked through social media, the internet; as time zones crossed paths,...

Three-time Formula 1 world champion Ayrton Senna was leading the San Marino Grand Prix on May 1 1994 when he crashed into barrier at the Imola circuit, resulting in his death at the age of 34. The Brazilian's death rounded off a dark weekend for...

On 28th April 1994, in Padua – Italy, after more than  a year of   planning and projects,  an  agreement  for  the construction  of a series of bicycles  bearing  the name SENNA was concluded  just a few days  before Ayrton Senna’s last  Grand Prix...

A year ago Mclaren published the book to mark the 20th anniversary of the death of Ayrton Senna Written by the hugely experienced F1 journalist and author Maurice Hamilton, there’s every reason to expect it would be a cut above a lot of the writing on...

Sir Frank Williams talks about the good times he had with Ayrton "I always felt a great sense of responsibility," said Frank Williams in an interview with the Guardian. "He was a very special man and is almost certain that he was on the way to...