Ron Dennis talks about SENNA

Ayrton Senna spent six seasons racing for McLaren, during which time he won each three of his world championships and most of his 41 grand prix victories. During that time McLaren team principal Ron Dennis became one of his closest confidantes and allies. Senna was...

Guide to the Senna’s watches

Senna TAG Heuer
For better or for worse, watch ambassadors have become an indispensable part of the marketing landscape these days. Some of them have a genuine affinity with the brand they’re representing, some see their watch deal as just another in their portfolio of brand endorsements. While...

SENNA most charismatic driver

Senna Movie
On May 1 1994 Ayrton Senna was killed on the track at Imola, on the seventh lap of the San Marino Grand Prix. He was 34. In Brazil three days of national mourning were declared – three days! – and a million people lined the...

Senna’s Famous interview with Sir Jackie Stewart

Jackie Stewart: Ayrton Senna said he’d never speak to me again after I accused him of crashing into Alain Prost to win the title. I had done my homework and Ayrton Senna, at that time, had been involved in more collisions with other drivers than...

Williams official claimed: “Senna made mistake”

Ayrton Senna at Imola
Wednesday 4 May 1994 Formula 1 faced up to the possibility last night that Ayrton Senna may have been to blame for the crash which cost him his life in the San Marino Grand Prix. As Italian prosecutors informed the managing director of the company that...

Tech: F1 Telemetry

Telemetry graph
A host of electronic devices, including ECU (Engine Control Unit or as some people call it Electronic Control Unit) which transmits specific data, for example measurements, but not only, to a remote site, in F1 case, to pit wall and pit garage. It electronically records performance...

Emerson Fittipaldi on Ayrton Senna

It feels like it was only yesterday that I heard the news, at Michigan International Speedway, where I had just begun a flat-out full-tanks Indycar test, my crew chief interrupting it to call me into the Penske pit garage and pass a telephone to...

Active suspension and Inactive danger

Senna's wheels at Hockenheim in 1991
Automatic gearboxes, ABS, traction control and active suspension had all made their entrance by 1993. Williams was at the forefront of this development with the radical active everything FW14B which dominated the 1992 season. After the widespread implementation of these systems throughout the field...

Ayrton Senna testing Honda NSX at 250km/h

Ayrton Senna testing Honda NSX in 1989
In February 1989, right around the same time the demonstration car was dropping jaws with its svelte, mid-engined looks, a gaggle of Honda engineers were waiting with polite expectation to hear a positive verdict on one of the company's most ambitious projects ever. It was...

Flying colours of Ayrton SENNA

Ayrton Senna-France 1985
Fueled by his desire to stand out from the crowd of plain white helmets, Ayrton Senna experimented with a number of helmet designs before settling on the bright yellow one with the green and blue tripes that became his signature. The winning combination came...