“Shell Brazil” partners with Instituto Ayrton Senna

All around the world, Brazilians are famous for their generosity and hospitality. The recently-released Cone Communications “Global CSR Study” shows Brazilians are more willing...

RaceGraph: Monaco Grand Prix 1988

Monaco May 14, 1988 – Saturday afternoon, 2nd qualifying session After 25 minutes in to qualifying session he was at 1:25.6. Three minutes later the...

Ayrton Senna testing Honda NSX at 250km/h

In February 1989, right around the same time the demonstration car was dropping jaws with its svelte, mid-engined looks, a gaggle of Honda engineers...

Video: Ayrton Senna by Ian Berry

This unique portrait was done to support the work of the Institute Ayrton Senna. The income generated from the sale of the piece will...

Remembering our HERO

Senna was killed in an accident during the 1994 San Marino Grand Prix when his Williams left the road at high speed and slammed...

Ayrton Senna: Driving technique

There's a driving technique called heel-and-toe where the driver uses all three pedals (brake, clutch, throttle) at once to make deceleration smoother, especially in...

Senna Movie

The film begins at his first podium in Formula1 – the 1984 Monaco Grand Prix where he finished second to Alain Prost in the...

Ayrton Senna – 20 Years Ago Tribute

Twenty years ago everything has been changed. A man has left us but an immortal hero was born. Ayrton Senna was an incredible legend, who...

There is only one Winner

This footage goes to show that when you put everyone in the same car, in this case, the Mercedes 190E 2.3 Cosworth, Senna finishes...

Senna Sempre: 20 Years On

The memory of his achievements remains strong in people's minds. 2014 marks the 20th anniversary of his legacy, and Ayrton Senna Institute is preparing...