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As a tribute to Ayrton Senna – the three-time Formula One champion who made Brazil proud with his victories, moreover, with his persistence and talent . Moët & Chandon has re-created, in a special limited edition of 41 pieces, the iconic Jeroboam bottles of Moët & Chandon Impérial champagne, one...
Senna Helmet 1990
Ayrton Senna's helmet that he wore in the 1990 Formula 1 season fetched a staggering €162,000 (£142,000) at auction on February 6. That's a new record for a racing helmet at auction as the previous record was held when Senna's 1991 helmet sold for £74,750 in 2012. This Rheos helmet...
Senna wheel P1 GTR
The Honda-powered McLaren MP4/4 was, until earlier this decade, the most dominant Formula 1 car in history, winning all but one Grand Prix in the 1988 season, and as a result has become an F1 icon. Both McLaren drivers that season—Ayrton Senna and Alain Prost—were some of the best...
In order to honor Senna, the Italian company OMP Racing, responsible for producing the overalls used by many drivers of Formula 1 as Michael Schumacher and Ayrton himself  has launched a limited edition of 41 replicas of overalls used by Senna at the 1991 Japanese Grand Prix. With the price of...
Ayrton Senna and Ron Dennis in 1988
The 69-year-old will be told by fellow shareholders on Tuesday that he must give up his position as chairman and chief executive of the McLaren Group. He does not want to step down and failed in a High Court bid last week to prevent McLaren putting him on 'gardening leave'...
“2.2 seconds is Senna’s lead as he crossed the line. And you can see how charged up the triple world champion is. On the wet he was hurling it through the chicane and the top of the circuit up the start-finish line and he is going through those wet...
Ayrton Senna Mural
The artist and muralist Eduardo Kobra in a artwork made possible by Audi in Brazil, is preparing a tribute to the city of Sao Paulo: a mural with the image of Ayrton Senna, who will be inaugurated on November 11, the same week when the Brazilian Grand Prix is...
Ayrton Senna in Adelaide in 1988
The high level of optimism at McLaren, following the arrival of its new Honda V6 engine and of Ayrton Senna as Prost's partner, was not diluted by rule changes for the 1988 season. These brought in a further reduction in fuel capacity to 150 litres and a mandatory 2.8-bar...
Senna Fiat Tempra SafetyCar
When the three times F1 world champion Ayrton Senna won the Brazilian GP in 1993, his Home GP, it wasn’t a new thing anymore, he already won there in 1991 with an unbelievable race end. Only five laps were remaining for the end of the race and the Brazilian...
New Ayrton Senna Book
The complex relationship between Ayrton Senna and Alain Prost gave rise to one of the greatest rivalries in the history of sport. The two drivers shared the McLaren garage for two seasons in 1988 and 1989, and staged a series of spectacular confrontations and clashes. The career of the Brazilian idol...