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McLaren Senna
When McLaren unveiled its new hypercar, a successor to the brand’s P1, it came with a striking and iconic name – Senna. McLaren named it after Ayrton Senna, the famous Formula One driver who died tragically during a race in 1994. While Senna didn’t spend his entire racing career at McLaren, he was...
Rolex Daytona
‘A Angelo da Ayrton 1978’ – that’s what the engraving reads on the case back of this Rolex Cosmograph Daytona ref. #16528, which was reportedly a personal gift from Ayrton Senna to his former karting rival and mentor Angelo Parrilla circa-1989. A decade earlier, Parrilla had discovered the young Brazilian...
Ayrton Senna and Audi Brazil
Exactly 23 years ago, Ayrton Senna signed a historic partnership with Audi, the German automaker. Initially, the three-time champion and his company "Senna Import" had the goal of marketing 100 cars per month in Brazil to accelerate the growth of the brand, which would enter the country with the...
As a tribute to Ayrton Senna – the three-time Formula One champion who made Brazil proud with his victories, moreover, with his persistence and talent . Moët & Chandon has re-created, in a special limited edition of 41 pieces, the iconic Jeroboam bottles of Moët & Chandon Impérial champagne, one...
Ayrton Senna in Adelaide in 1988
The high level of optimism at McLaren, following the arrival of its new Honda V6 engine and of Ayrton Senna as Prost's partner, was not diluted by rule changes for the 1988 season. These brought in a further reduction in fuel capacity to 150 litres and a mandatory 2.8-bar...
In cooperation with the Ayrton Senna Institute and artist Ian Berry United Art Solutions proudly presents this exclusive limited edition of the iconic Ayrton Senna Portrait. Commemorating the 20th year since Senna’s passing, British artist Ian Berry collaborated with the Ayrton Senna Institute to reveal a unique portrait crafted entirely...
Ayrton Senna at podium 1985
But just one has been able to transcend his spectacular feats on the racetrack and leave his indelible mark across the greater sporting world, popular culture and, perhaps most importantly of all, among the impoverished in his native Brazil. That man was Ayrton Senna. Twenty years ago he was lost to...
Ayrton Senna at Donington park in 1993
Donington Park hosted the 1993 European Grand Prix, located in the small town of Castle Donington, England, the circuit provided F1 fans with an unforgettable Easter Sunday. The first and the only time an F1 Grand Prix took place in the circuit. It started to rain on the race day,...
In order to honor Senna, the Italian company OMP Racing, responsible for producing the overalls used by many drivers of Formula 1 as Michael Schumacher and Ayrton himself  has launched a limited edition of 41 replicas of overalls used by Senna at the 1991 Japanese Grand Prix. With the price of...
Roland Ratzenberger
Just four Formula One drivers turned up to Roland Ratzenberger's funeral after his death during qualifying for the San Marino Grand Prix on April 30 1994. The 33-year-old Austrian driver's passing was overshadowed by events that took place 24 hours later when three-time world champion Ayrton Senna was killed in...