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The Marathon Relay Ayrton Senna Racing Day is already part of the racing calendar for the people of Brazil, also it is an oportunity for fun and entertainment for family and friends of runners. The track will be open exclusively for the 6250 sportsmans who have exhausted all vacancies of...
Ayrton Senna Art portrait
To celebrate the 20-year legacy of Ayrton Senna, British artist Ian Berry in collaboration with the Instituto Ayrton Senna, has created a unique portrait, made entirely of jeans. The portrait was unveiled by the family yesterday at the Institute’s headquarters, in the presence of the artist. The presentation of the...
New Ayrton Senna Book
The complex relationship between Ayrton Senna and Alain Prost gave rise to one of the greatest rivalries in the history of sport. The two drivers shared the McLaren garage for two seasons in 1988 and 1989, and staged a series of spectacular confrontations and clashes. The career of the Brazilian idol...
Senna in mclaren cocpit
The exceptional powers of concentration which helped Ayrton Senna capture three Formula One world championships were brought sharply into focus today for the young drivers pursuing their own path to the top in Abu Dhabi. Senna’s unique psychological approach to race driving was highlighted by sports scientist Dr. Tadhg Macintyre...
The serial number 001 of the Ducati bike 1199 Panigale S - Senna was delivered to the Ayrton Senna Institute. Back in 1994, the racing community lost one of its greatest talents in Ayrton Senna. Hailing from Sao Paulo, Brazil, Senna won three Driver’s Championships in the highly competitive sport...
In order to honor Senna, the Italian company OMP Racing, responsible for producing the overalls used by many drivers of Formula 1 as Michael Schumacher and Ayrton himself  has launched a limited edition of 41 replicas of overalls used by Senna at the 1991 Japanese Grand Prix. With the price of...
As a tribute to Ayrton Senna – the three-time Formula One champion who made Brazil proud with his victories, moreover, with his persistence and talent . Moët & Chandon has re-created, in a special limited edition of 41 pieces, the iconic Jeroboam bottles of Moët & Chandon Impérial champagne, one...
Besides winning the “Million Reais Race”, Rubens Barrichello took home another major trophy for his collection. By scoring the pole position in the special Stock Car event, the driver was given a gilded Ayrton Senna statue, created by artist Wilson Iguti. The piece was specially designed to honor the three-time...