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Ayrton Senna and Audi Brazil
Exactly 23 years ago, Ayrton Senna signed a historic partnership with Audi, the German automaker. Initially, the three-time champion and his company "Senna Import" had the goal of marketing 100 cars per month in Brazil to accelerate the growth of the brand, which would enter the country with the...
Alex Zanardi
Alex Zanardi is not a devout man, but as he absorbed the reality of back-to-back Paralympic gold medals he could not help but entertain the idea of divine intervention. “Normally, I don’t thank God for these things – God has far more important matters to worry about – but...
Roland Ratzenberger
Just four Formula One drivers turned up to Roland Ratzenberger's funeral after his death during qualifying for the San Marino Grand Prix on April 30 1994. The 33-year-old Austrian driver's passing was overshadowed by events that took place 24 hours later when three-time world champion Ayrton Senna was killed in...
Canadian Grand Prix 1991
MP4/6 looked like its predecessor but inside was much different. The car designed by Neil Oatley was looking similar to its highly successful predecessor McLaren MP4/5B but was quite different in terms of its aerodynamic profile. The chassis also went through some major modifications to accommodate bigger and heavier engine,...
Senna Tribute helmet
Spanish driver Carlos Sainz Jr. donated a helmet painted by graffiti artist Shock Maravilha to the Ayrton Senna Institute, run by the Brazilian's family, who died in a 1994 accident at the San Marino Grand Prix. The helmet, painted in green and yellow and inspired by the Brazilian pilot, will...
Spa Francorchamps 1987
"Every era has someone who changes the sport and he was one of those people." The words of Damon Hill when remembering Ayrton Senna, the charismatic and iconic Brazilian driver whose talent behind the wheel of a racing car ensured he transcended the sport in which he made his name. Wednesday,...
“2.2 seconds is Senna’s lead as he crossed the line. And you can see how charged up the triple world champion is. On the wet he was hurling it through the chicane and the top of the circuit up the start-finish line and he is going through those wet...
Ayrton Senna at podium 1985
But just one has been able to transcend his spectacular feats on the racetrack and leave his indelible mark across the greater sporting world, popular culture and, perhaps most importantly of all, among the impoverished in his native Brazil. That man was Ayrton Senna. Twenty years ago he was lost to...
The relay marathon Ayrton Senna Racing Day will no longer be at the end of week after the Formula 1 Grand Prix of Brazil in 2016. The organizers of the event and the race track administrators Interlagos negotiated the next date for the 13th edition of the event: 4...
Roland Ratzenberger
As a Formula One driver and a man, however, he more than deserved his share of the limelight. Twenty-fours hours after Ratzenberger was killed during practice for the 1994 San Marino Grand Prix, three-times world champion Ayrton Senna died in the race and, in the outpouring of grief for the...