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Senna's house
The figure of Ayrton Senna is immortalized in the memory not only of Brazilians but also of people from all over the world, such as one of the greatest Formula 1 drivers of all time. Had he not died tragically on that fateful May 1, 1994 at...
In order to honor Senna, the Italian company OMP Racing, responsible for producing the overalls used by many drivers of Formula 1 as Michael Schumacher and Ayrton himself  has launched a limited edition of 41 replicas of overalls used by Senna at the 1991 Japanese Grand Prix. With the price of...
Rolan Ratzenberger
For quite a few fans of Formula One, we only remember Roland Ratzenberger for being the first death at the fateful 1994 San Marino Grand Prix. Many an article has been written about Ratzenberger, but nearly all of them centre around Imola. Roland Ratzenberger was a charming man with one...
Gala Performance is delighted to announce that, as well as trading in the KartBoot at the 2016 KartMania event on 26th and 27th November at the Silverstone Wing venue, we will also be exhibiting Ayrton Senna’s 1981 DAP Kart on the Sunday session. Widely understood to be his last competitive kart, Senna drove...
British Grand Prix 1989
It has a deeper meaning than similar driving ability or comparable speed. It means receiving a ticket to that exclusive circle of talented men who with their hands at the wheel are capable of going beyond the technical capabilities of their car. And it's a passport to an even...
Ayrton Senna and Gerhard Berger
Ayrton Senna was the best and most charismatic racing driver of all time – and my friend from my McLaren days. I still remember how the track spokesman called out my name on the grid in Imola on May 1, 1994. All the Tifosis roared in excitement. I was...
In 1974 he won the São Paulo junior championship and in 1975 was runner-up in the nationals. He'd met Alfredo Popesco through Popesco's younger brother who was already friends with him. The two families lived near each other. Now Popesco was 17, Senna going on 16, but the year's...
Ayrton Senna and Audi Brazil
Exactly 23 years ago, Ayrton Senna signed a historic partnership with Audi, the German automaker. Initially, the three-time champion and his company "Senna Import" had the goal of marketing 100 cars per month in Brazil to accelerate the growth of the brand, which would enter the country with the...
Ayrton Senna in Australia 1985
I don’t remember the day men landed on the moon, but I remember the day when I watched Ayrton Senna’s crash on television. I first met Ayrton in 1979, when I was working in Formula 3, and our Brazilian driver Chico Serra – who was one of the upcoming...
Three-time Formula 1 world champion Ayrton Senna was leading the San Marino Grand Prix on May 1 1994 when he crashed into barrier at the Imola circuit, resulting in his death at the age of 34. The Brazilian's death rounded off a dark weekend for the sport, with Austrian Roland...